Posts tagged ‘Sue Edworthy’

November 15, 2012

A Theatre Post

Apparently there are nine plays opening in Toronto this week. Don’t even tell me you’re bored with nothing to do.

In Facebook posted news – Sue Edworthy Arts Planning now has an intern. Her name is LeeAnne and she’s smart as a whip, quiet but funny and talks to the computer as much as I do. At one point today it sounded like we were having a conversation. We were not.

She’s great. Clients o’ mine? Expect to meet and hear from her on various stuff. Be nice.


whenever I see something that Soheil Parsa has worked on it makes me want to go home and do a whole bunch of research on either the play, the playwright or the era it’s set in. Congrats to cast and crew on opening The Lesson – I really liked it. I also think it would make an excellent episode of Criminal Minds. Go see.

Tonight I’m off to see In Adagio by Art&Lies Productions, did some social media and PR for them and I’m anxious to see the show. And there’s a talkback tonight. Go see this too.

Arts Day at the City and the release of the TAPA stats report happened Tuesday, for quick info bites you can search #artsdayTO on Twitter, or head to the TAPA website for press releases and downloads of the report.

And finally – is this perhaps the way to end the last minute ticket buying syndrome we’re all faced with? Coming soon to a theatre near you: Demand-based ticket pricing


December 7, 2011

Deputation and Graduation -talk about Hump Day

Today was graduation from Entrepreneuse School. I have a Certificate of Achievement.I have Achieved.

Today was the first day of Deputations at City Hall regarding potential budget cuts.


This is the clean edited version of my deputation today – I say clean not as in dirty words but that it’s not the version edited on-site with a lipliner. I was number 20 on the list and spoke at around 1:45 p.m.  Fun fact – there were 348 people on the  list- deputations will go 930 to 930 today and tomorrow,  with meal breaks, and anyone who doesn’t get to speak can submit in writing. I do not think they will all get to speak.

Good morning – well, my notes say good morning, but I’ll say good afternoon.

My name is Sue Edworthy. I am a resident of Toronto; a homeowner, a taxpayer, and a small business owner. I am also a member of the arts and culture sector, and I am here to speak to you today about the 10% cut on the table for arts and culture.

In May 2011 – just six months ago – City Council unanimously endorsed the Creative Capital Gains report presented to them.

Of particular importance, the report set a target of $25 per capita funding for arts and culture, from its current $18 per capita.

I know that everyone on this council and committee are working hard to arrive at a good solution for Toronto. But I worry you have lost sight of the bigger picture of what makes a city great, in anticipation of short term gains. And they are not really gains at all – a cut of 10% is in many ways more than the number it represents on a spreadsheet.  Ten percent in real life equals

Fewer arts projects in neighbourhoods across the city:  TAC currently supports 250 arts projects annually with grants totaling just over $1 million.

Fewer individual artists will receive support: TAC currently supports 200 individual artists including writers, composers, visual and media artists with grants totaling just over $1 million.

Arts and culture are essential to Toronto’s economy, generating $9 billion every year –that figure is from 2006 or 07 I believe.  The city achieves this economic return on a relatively small arts investment.

I am fairly certain that members of the current City Council decided to run for office because they had a vision for a better city, that they would work with their colleagues and constituents to make Toronto better if not great. Arts and culture are part of what makes our city great. I have faith in you to realize the importance of the request I am making.

I know you’ve read and heard these numbers before – you’ve endorsed the report, you’ve heard and read numerous deputations and requests on this topic.  This indicates to me that you saw the value in in arts and culture and endorsed moving ahead. By cutting 10 percent now you are contradicting your own endorsement.

I’ll leave you with a fable from over 2000 years ago, with the hope that it still resonates to members of this committee, and City Council at large.

A man and his wife owned a very special goose. Every day the goose would lay a golden egg, which made the couple very rich.  “Just think,” said the man’s wife, “If we could have all the golden eggs that are inside the goose, we could be richer much faster.” “You’re right,” said her husband, “We wouldn’t have to wait for the goose to lay her egg every day.” So, the couple killed the goose and cut her open, only to find that she was just like every other goose. She had no golden eggs inside of her at all, and they had no more golden eggs

Thank you.

…Actually – I realize that I have 20 more seconds left. I’d like to answer Councillor del Grande’s earlier comment about everyone saying no to cuts, but but nobody is saying where the money will come from. SO –

–        I would not have repealed the vehicle registration tax;

–        I would not have instituted a property tax freeze for last year;

–        I would have raised property taxes this year and I say as a homeowner good, I expect that to live here;

–        I would be looking into road tolls and

–        I would be looking into a hotel/tourism fee as so many other cities do.

Thank you.

People clapped, I don’t know what that means, Gord Perks seemed to agree saying “look there are golden eggs!” and Sarah Doucette said thank you for coming. So did Janet Davis. Piece spoken, we shall see.

October 21, 2011

First Position, Pole Position, What’s Your Position?

Another marvelous day at Entrepreneuse School on Wednesday – the marketing section has begun so I have a stupid excited grin on my face and I think our instructor is yet another gem of a find. So let’s get to it. For the purpose of this post the word “customer” can refer to clients, ticket buyers, you name it. Today we’re talking about position – your positioning statement – the statement that puts you where you want to be in your market.

Some questions to ask, answer and mull:

How do your customers see everything you do?

What benefit do they seek from you? More importantly, what is the real benefit they seek from you?

What is the uniqueness of the experience they are going to have with you?

What are all the ways they are going to interact with you, and do those methods align with each other?

All excellent questions to think about. Why? Because asking questions is more important than selling stuff. Asking questions gets you to the perfect place to be able to sell your stuff.

So! By answering those questions, you can come up with you Positioning Statement. Your Positioning statement is a doc that brings your target market and services together in a clear statement. It will solidify who is and who is not your target market, what they want and the way you deliver it that makes it unique.

The first one I wrote was so dull and factual and boring I’m not even going to show it to you. Yes, all the information was there, I’d hit every point: used the company name, described the clients, described the services. But there was no difference between what I seemingly did and what others do. It was NOT unique No zip, no zing.

Let’s try again.

Sue Edworthy Arts Planning specializes in artfully and accurately bringing your vision to life.
Whether an artist is looking for expert marketing, or an arts organization needs communications and planning services specifically for the not for profit sector, Sue Edworthy Arts Planning marries street-level experience with administrative capability that lives up to the art its clients create.

I think that’s much better. Happy Friday!



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