Posts tagged ‘Google’

March 17, 2013

Sunday Roundup – March 17

Busy week! Ching Chong Chinaman is  open, and The Whipping Man is in previews. Go see.

Upcoming things include The Charge of the Expormidable Moose (One Little Goat Theatre Company) and Sister Mary’s A Dyke?! (Cahoots Theatre Company). Small Print Toronto continues to be great  to work with, and we’re hard at work for online and new web stuff for OCAF.

Last week at the Sue Circle Ranch!

Laws of Motion, World Theatre Day, Mission Paradox

Content with your Content

March 27 is World Theatre Day

Bits and Pieces For Friday, and Going Viral

The new Facebook page seems to be going well, garnering a steady stream of likes, and I’m happy to have a spot that is handy for all my clients reviews and bits and pieces so they don’t get lost on my personal page.

By now you may or may not have heard that Google is shutting down their Google reader function. While the headline is a bit much (I wasn’t shocked or enraged, felt it was a bit of a drag but am not taking to the streets), it does pose the question, “what do I use now?”

Some have suggested converting to email subscriptions.

So – if you follow me on Google reader, and want to switch to email subscription, there is a handy form on the side of the page you can input your email address into and I will welcome you cheerfully. Recommended by Brian @copyblogger:

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Fair enough.

But  I get an awful lot of email a lot of the time and the Reader kept things that I wanted to hear about separate and there was no inbox overload or accidentally deleting something I wanted to read. More than often a Reader item goes straight to my bookmarks. And I bet I have readers in the same boat who just plain don’t want more things in their inbox.

You do have options. And over at Copy Blogger, Mr. Clarke has written a good article about them –  I myself signed up for Feedly and it’s pretty much a one click changeover.

That’s all for today – it’s a Sunday coffee and paperwork kind of day. Happy St. Patrick’s Day if you’re celebrating!

August 18, 2011

They’re Tweeting! They’re Commenting! Now What?

Something I hear a great deal when companies are creating new websites, or a Facebook page, or a Twitter feed is that they want the wall disabled, or the commenting turned off. Why? Because they don’t want people to say mean things about them. They only want positive feedback on their company/efforts/initiatives.

Well nobody wants people to say mean things about them. But there’s a few problems with this logic.

1) People say mean things ALL the time. Doesn’t it make more sense to have them be said directly to you, rather than behind your back? If they say it in the comments section of your site, you have the chance to respond, the chance to fix it and the chance to control your own brand. If you are still uncomfortable, you can set it so comments must be approved by you. Which is fine. But it means you must approve them and post them – along with your response. Refusing to approve only negative comments is equally bad. And you’ve got to get to it fast. We live in an on-demand society. The second I hit post I expect a reply pretty darn quickly. Waiting a day or two or a week simply adds to the list of mean things people might say about you. Respond just as quickly, if not quicker than you would to an email or a phone call – believe it or not, there’s a real person on the other side of that comment.

2) Nobody’s company is 100% positive all the time. Things go wrong, things happen. That’s life. By only pushing out a positive image, you lose out on getting your readers’ opinions, experience and assistance with what you do. and given that they’re the ones you’re doing it for – wouldn’t that be helpful?

3) Not allowing comments is a one-way conversation. A one way conversation is a monologue. You wind up being that guy at the party – the one who talks incessantly about himself, doesn’t allow others to get a word in edgewise, and trumpets about the greatness that is him. Does anyone like that guy at the party? No. No they do not. The last party I was at with that guy, I literally physically steered him out of our conversation and to another part of the room.  Nobody wanted him around. (For those that know me personally – that’s not an exaggeration. I did it. I’d do it again.)

4) Sometimes there are people in this world that you cannot help. Sometimes there are people who will never be satisfied. And sometimes there are people who are jackasses. And yes – they have to be dealt with.

5) What’s your social media policy? Who’s tracking, who’s posting, who’s tweeting? A solid policy can help you avoid many pitfalls and problems to begin with.  Not sure where to begin?  Google social media policy. you’ll find 136 MILLION choices. Dive in and start crafting.

And so you’ve braved it, you’ve set up your Twitter account or Facebook page and you’ve turned off comment approval on the site. I hope it goes well for you – and no I won’t leave you hanging. Here’s another awesome article from Mashable on how to recover from a social media pr disaster.

 

 

July 18, 2011

Numbers and Experiences and You

I’ve been rattling on a lot lately about numbers not lying. And experiences being what change minds.

If the numbers are right, I’ll take experience over them any time.

I hit go on this website on May 9, 2011 – seventy days ago.

In that time there have been fifty-six posts (live feeding to Twitter, Facebook and Linked In), and forty-seven comments  (actually on the blog, not including “I love your blog! comments IRL and on FB) and eight pages worth of tweets. Facebook friends have jumped by five percent, Twitter followers by twenty-one percent, and Linked In has nearly doubled.

Shares are happening, folks are subscribing, retweets are happening and web stats are fairly solidly, always above a certain number of visits, and some predictable unique visits. The tag cloud is changing in size.

So?

So now what? This is the moment where folks sometimes get lazy. Or forget about it – the site is up, it’s running no problem, there are some awesome days with hundreds of visits and days with twelve and it’s fun and all to analyze why there were hundreds (link on a BlogTO post) and why there were only a dozen (no blog post on a holiday Monday) but to what end? This analysis is fine and you can write it down and congratulate yourself for analyzing. But what do you do with those numbers? Do you keep doing what you’re doing or do you take a minute and go a step further?

On July 8th I posted a poll asking whether or not folks would want to complete a survey about why they come to this site and read the blog. 83% of respondents said yes they would! 17% said probably, but it couldn’t be too long or complicated. I believe the 83% want to, I believe the 17% just a little bit more. So in the next couple of days I will whip up a survey that is neither long nor complicated and post it. I’ll put the link in blog posts for five days and we will see the results. Data geeks everywhere are celebrating worldwide, and lots of my friends are rolling their eyes. Survey coming!

May 15, 2011

Sunday Roundup – May 15

So this has been the first week of blog posting. I`ve decided Sundays might be a roundup of the week`s posts, and other news that didn`t get a post but is still cool in my circles. If you have a tidbit you think is interesting, you can send it to me here.

Customer Service: Are we Falling Down? Great article from the Creative Trust blog about Customer Service in the arts. You can spend a ton of time on marketing and PR initiatives, but if your front line isn’t in tip-top shape, it all falls apart.

So THAT’s Why We Do It… fun article by Max Read over at Gawker on how looking at art mimics falling in love. To our brains, anyway.

The Ten Best Theatre Production Companies in Toronto – repost from an article on BlogTO. This got a lot of traffic of course. I’m still not sure I agree, simply because art is subjective, and hard to compare.

Will You Be Participating In Culture Days? well? will you?

Have You Checked Out Today’s Google Doodle?  – Happy birthday Martha! One of the best Google Doodles I’ve seen, and in honour of one of the doyennes of modern dance.

Fill It Out. Shape Your City. This is a big one, folks, and the one I recommended you work on today. Since I’ve posted there has been more information sent out, including a great initiative from OneToronto, and a couple of articles indicating “Ford Nation” is more invited  to participate than the rest of the folks. Fill it out, register for a roundtable. The arts are a HUGE industry in this city, and our opinion matters.

You’ll Never Guess Where I’m Posting From!  – Thoroughly Modern Sue posts to you live from a sushi joint thanks  to the miracles of modern technology.

Painting Yourself Into A Corner – why we hire professionals to do things.

Other News

Although Bixi officially launched May 3rd, last week was the week when I really started seeing the advertising, the racks and the posts from friends about getting their Bixi keys. It’s an exciting initiative and one I’m proud Toronto is participating in.

The elephants are heading elsewhere. The Toronto Zoo pachyderms are going somewhere more appropriate to retire and enjoy the rest of their time after 30+ years in showbiz. Think warm and with space for them to roam. Perhaps they’re heading to Florida with the rest of the snowbird seniors. Either way – good.

Speaking of migrating,if you were a member of the Harold Awards group, or the Artsvote group on Facebook, new pages have been created – visit The Harold Awards or ArtsvoteTO to keep yourself in the thick of things.

Interesting piece on how we waste food from the gang over at Folks Gotta Eat. Makes you think.

A friendly reminder that if you’re wondering how to come up with the cash to initiate a bigger picture strategic marketing and communications plan for your org,  the Ontario Arts Council deadline for their Compass program is June 1.  Happy to chat about how I could help you with both the grant and as the specialist you apply to work with.

And finally since it wouldn’t be Sunday without the comics, here you go. It’s from 3eanuts by Daniel Leonard – a site I absolutely love and you should check out.
Happy Sunday!

May 11, 2011

Have You Checked Out Today’s Google Doodle?

here it is.

And here’s who it’s about.

Imagine – Google is the search engine. According to Search Engine Watch, 91 million people a DAY use Google.

So today 91 million people will see what I think is a very cool animated Google Doodle, and hopefully click on it to see what it’s about, and learn a little about someone “whose influence on dance has been compared with the influence Stravinsky had on music, Picasso had on the visual arts, or Frank Lloyd Wright had on architecture.” (source: wikipedia)

What a nice surprise and bonus/boost for arts and culture for a Wednesday.

Happy Birthday, Martha!

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