Posts tagged ‘Facebook features’

August 1, 2013

Summer Can Be Quiet(er) #3 – Facebook Engagement



Continuing on with bookmarks I find helpful, and therefore want to share with you.

10 Mistakes That Could Hurt Your Facebook Engagement

Number 1 definitely – Writing posts that are too long – Facebook’s news feed is very crowded. Keep your status updates short and sweet to quickly grab a fan’s attention. This can be tough, but try to limit your posts to about 100 characters and if you must write more, don’t exceed 250 characters.
Agreed, to an extent. If your entire message can’t show up without a read more, then it needs to be tightened up. You can liken read more to running out of space on a voicemail, if you’ve run out of space you’ve said too much. That being said, if your post does need to be longer for whatever reason, your important information needs to be front and centre – think of it as a newspaper article, and put the lead where it belongs – up top. Also helpful to crate a post that breaks unnaturally, say, in the middle of the list of show times, compelling people to read more to get the info.

#3 – Absolutely – Posting during high-volume hours on Facebook – The best time to post on Facebook varies for each individual business page, but it’s important to keep news feed competition in mind. You already know how difficult it is to keep someone’s attention and stand out in a crowded news feed. When you post during the busiest hours of the day, you’re making your task even more challenging. During prime TV-watching hours, your posts are directly competing with your fans’ attention as they are engrossed in a favorite TV show, their friends, or the brands they follow and love. Increase your engagement by posting during non-busy hours.
You need to follow the example your own followers and like-minded posts to see when your best time of engagement is. When are your people on-line – not just “everyone”. You don’t necessarily want “everyone” – you want people who will engage with you.

Number 8 – You’re too focused on selling – Individuals use Facebook to connect and interact with other people. That’s why your Facebook Page should feel like a friend. Use a conversational tone, tell stories, listen, and respond to the folks that engage with your page. Also, remember the 80/20 rule. 80 percent of the content you post should be helpful or entertaining and 20 percent can be used for self-promotional or focused selling content.
I don’t need to elaborate – you know how I feel about “that guy”.

Into the day – it’s Thursday! Thursday is the new Friday!


November 2, 2012

Who Has the Keys to the Customers?

(not a fan of the word customer, but here it’s a catchall for followers, fans, audience, patrons, donors etc)

When someone leaves an organization, we make sure they hand over a lot of things. Front door keys, security fobs, file cabinet keys, you get the picture. because those keys are the access to our work, our files, our photos you name it.

Don’t forget another important set of keys: your social media passwords.

You can replace the contents of a filing cabinet. You can buy more tape and file folders, and you probably should buy a new first aid kit anyway, because that thing is nasty, and all the Advil is long gone anyway.

Social media for an organization is usually the domain of someone younger, someone a bit lower on the totem pole. Those are the very folks whose internships end, the 3 year funding ends or they get a better offer. And they’re gone. Along with the password, the email the social media account was created under, the password hints, etc.  A full ring of social media keys.

Unless you’ve gotten those keys back, you’re looking at a locked file cabinet (online, of course) that contains your 3487 fans, your 976 followers, 1247 tweets and possibly a heck of a lot of links that nobody bookmarked because “it’s all on the Facebook page“. It also contains the name you really wanted from the page (because “Company” is now taken, and you don’t want “Company123”), relationships you started with those folks online – you name it. A lot of time an energy went into those accounts, a lot of tone of voice and tweets and retweets  – a lot. Now it’s gone.

So! the day the Facebook page or other social media account gets set up – get the following:

– the email address used to set up the account
– the user name
– the password

And put them in a safe place.  And may I suggest that each year, when we spring ahead, fall back, and change the smoke detector batteries, we also get an update on all those passwords?

June 6, 2012

The Doras, Show Trailers, Facebook Pages and the Library

Complete list of Dora Mavor Moore nominations here! It’s been a solid year of theatre – congratulations to all!

This is awesome.

Get your show trailer on Praxis.

Also awesome (from Mashable) – Facebook Finally Lets Page Admins Schedule Posts, Have Different Roles.
Now don’t get carried away with the scheduling and the walking away – it is not a Showtime Rotisserie where you’re gonna set it and forget it. Facebook pages require interaction, back and forth, question and answer, call and response – it’s a dialogue, right? I’m all for scheduling some posts, but not all of them. I did try it out last week, it did post on the correct date, but not at the right time. Which I knew because I was paying attention. Off you go – give it a shot with a completely unimportant update nad start playing around from there.

Have something on hold at the library? Do not forget to pick it up or they’ll charge you a dollar, it’s a new thing – the unpicked up hold fine.  The library has a whole slew of new ways to manage your holds and get them on time, though.
Can’t believe they’re charging you a dollar? I can. It’s another one of those crazy things I love about the library – the hold system.

“I want to read this book. But it’s at a library all the way across town.”

“Oh. Which one? Let us know and we’ll send someone to pick it up and bring it somewhere closer to you so you can read it. And we’ll email or call you to let you know it’s here. “

“But wait – how much will it cost me to do that?”

“Oh, it’s free. But you have to pick it up on time.”

Considering the base rate for any package delivered by cab in this city is ten bucks…

Happy Wednesday!

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