Archive for ‘social media’

August 11, 2013

Sunday Roundup – August 11

And with that, it’s a month and a day til my birthday. Just sayin’.

About last week…

What to do with the Art?

Who are Your People?

Couple Facebooky articles for Clients and Colleagues


Reminder I am giving a full day workshop September 21, in association with Humber College. Finding Your Audience: Social Media for Artists  Diving into social media can be intimidating. Expert Sue Edworthy will demystify the process and get you going on your own social media strategy in this one-day intensive workshop developed specifically for artists of all disciplines.   Both theoretical and practical, in this workshop you will learn about social media strategy and then get “hands-on” on Facebook, Twitter, YouTube etc.  Case studies from Canada and around the world will be presented to illustrate some winning approaches. Details to come soon.

And Tell Me About It with DTRC/Artists’ Health went so well, we’re figuring out a three class intensive to follow up to that, broken into beginners, strategy, and a master class. Fall 2013, details to come soon.

And back at the Chang School at Ryerson this fall for another round of CDAM 101 Communication and Promotion for the Arts. Seven weeks on Monday evenings, details to follow.


August 4, 2013

Sunday Roundup – August 4

Unbelievably, it’s August.

Last week was a week of sharing bookmarks I’ve collected over the last little while, mostly items about social media engagement.

What did we talk about?

Summer Can Be Quiet(er) – Marketing Myths

Summer Can Be Quiet(er) #2 – Twitter Etiquette

Summer Can Be Quiet(er) #3 – Facebook Engagement

Summer Can Be Quiet(er) #4 – All Caps and Hashtag History

August 2, 2013

Summer Can Be Quiet(er) #4 – All Caps and Hashtag History

No, all caps isn’t about the (mis)use of ALL CAPS – it’s an amazing festival and they need volunteers.

Calling all Friends of Artscape Gibraltar Point!
The ALL CAPS Music and Art Festival on August 9th, 10th and 11th has been made possible over the last 5 years by the support of many volunteers. This Artscape and Wavelength collaborative event requires about 70 volunteers to make  happen and that’s just during the festival!  Planning started almost immediately after the last festival and has evolved into a well-known and well attended event over 5 years. Have a look at the 2013 trailer and get excited!

Jessica Vallentin and Vanessa Rieger have been working with Whippersnapper Gallery to coordinate works by six artists, whose work speaks directly to its unique location on Toronto Island. The curators will be documenting the residency as it unfolds! There will also be open studios from 2pm to 5pm and the folks over at Wavelength have programmed a fantastic line up of bands

We hope to create another excellent team of volunteers for the upcoming and Final ALL CAPS this 9th, 10th and 11th. The AGP team is asking for support from our Artscape Gibraltar Point community in bartending (keep the tips, must have smart serve), ticket sales and clean set up/clean up/tear down.
If you volunteer for one 4 hour shift, you receive a free day pass; If you volunteer for two 4 hour shifts over the 4 scheduled days, you receive a free weekend; If you volunteer for a late night shift or early morning shift, you get a free camping pass

Click to see the  ALL CAPS Schedule. Please let them know your preferred duty and time by confirming by email, lisa(at)

And because it’s Friday, it’s time for an infograph and the end of the week of bookmarks. Plus I like knowing how things began.


August 1, 2013

Summer Can Be Quiet(er) #3 – Facebook Engagement



Continuing on with bookmarks I find helpful, and therefore want to share with you.

10 Mistakes That Could Hurt Your Facebook Engagement

Number 1 definitely – Writing posts that are too long – Facebook’s news feed is very crowded. Keep your status updates short and sweet to quickly grab a fan’s attention. This can be tough, but try to limit your posts to about 100 characters and if you must write more, don’t exceed 250 characters.
Agreed, to an extent. If your entire message can’t show up without a read more, then it needs to be tightened up. You can liken read more to running out of space on a voicemail, if you’ve run out of space you’ve said too much. That being said, if your post does need to be longer for whatever reason, your important information needs to be front and centre – think of it as a newspaper article, and put the lead where it belongs – up top. Also helpful to crate a post that breaks unnaturally, say, in the middle of the list of show times, compelling people to read more to get the info.

#3 – Absolutely – Posting during high-volume hours on Facebook – The best time to post on Facebook varies for each individual business page, but it’s important to keep news feed competition in mind. You already know how difficult it is to keep someone’s attention and stand out in a crowded news feed. When you post during the busiest hours of the day, you’re making your task even more challenging. During prime TV-watching hours, your posts are directly competing with your fans’ attention as they are engrossed in a favorite TV show, their friends, or the brands they follow and love. Increase your engagement by posting during non-busy hours.
You need to follow the example your own followers and like-minded posts to see when your best time of engagement is. When are your people on-line – not just “everyone”. You don’t necessarily want “everyone” – you want people who will engage with you.

Number 8 – You’re too focused on selling – Individuals use Facebook to connect and interact with other people. That’s why your Facebook Page should feel like a friend. Use a conversational tone, tell stories, listen, and respond to the folks that engage with your page. Also, remember the 80/20 rule. 80 percent of the content you post should be helpful or entertaining and 20 percent can be used for self-promotional or focused selling content.
I don’t need to elaborate – you know how I feel about “that guy”.

Into the day – it’s Thursday! Thursday is the new Friday!


July 30, 2013

Summer Can Be Quiet(er) #2 – Twitter Etiquette

bookmark-30Continuing on from yesterday – another bookmark – today we’re looking at Twitter Etiquette.

The 10 Essentials of Twitter Etiquette

#2 speaks for itself I think – 2. #Dont #Overuse #Hashtags #In #Your #Tweets #It #Looks #Ridiculous #Stick #To #Three #Or #Fewer #TwitterEtiquette Need we say more? No? Good, ‘cuz we’re out of space.

Why do people do this? Possibly because they want to be searched under as many criteria as possible. Most likely. But it’s irritating as all get out and makes me wonder if you really had anything to say to begin with. And if what you actually had to say is simply the base for hashtags? Hmm.

#5 – equally valid. 5. The people you follow say something about you. This may be a personal thing, but I like to ensure that the people I follow are relevant and adding value. You’d be surprised—especially if you’ve been using the platform for some time—at how many of the people you follow add no value.SocialBro is a great tool to help you clean up your following list. Twitter frowns upon following/unfollowing en masse. What does this have to do with etiquette? If you’re invited to a dinner party with a plus-one, you’re going to want to make sure the person you bring is an engaging guest, not a total mess.

I like it because it goes along nicely with my social media as cocktail party analogy. And I’m going to check out SocialBro later today. I’ll post you on results. Meantime, check out the 10 rules and see what you’re doing right – or maybe shouldn’t be doing at all.

July 18, 2013

Why Folks are Liking Us and What We’re Using Social Media-wise

Too hot to read much today so we’ll head for an infographic or two. Replace “brand fan” with “art supporter” or “theatre company” and there you go. Are all these reasons true for your facebook page? Are you doing all these things to get more folks to your page and have them stay there?

brand fan

Let’s look at what we’re using to get folks’ attention: interesting that facebook likes for “your theatre company” are as prevalent as like for “insert global brand here”. Let’s keep it up. How are we using these tactics and tools to get real life interactions going?

Seriously – it’s HOT out. Stay cool, stay hydrated. See you soon.


July 3, 2013

It’s Fringe Opening Day!


It’s finally here! Opening Day of the 25th Anniversary of the Toronto Fringe Festival!

What’s going on – click the image below to go to the Fringe Club page on their website

July 3

What I’m seeing

radio 30and

always you


On these notes, great blog post from Brian Carroll:  Reaching the Fringe Circuit Audience on Twitter

See you at the Fringe Club!

July 1, 2013

Double Roundup Monday July 1



Happy Canada Day and Happy Pride Weekend – hope everyone had and is having a marvelous time and aren’t too sunburned. Please SPF and hydrate.

Got back in town late last Sunday so there was no roundup, and then the week was all about getting back into the swing of things so here you go – one giant roundup. The “from the archives” seemed to work for you last week, so that might continue to happen on holidays. But only holidays because with the amount I read last week and the Fringe opening this week – well there’s far too much to talk about.



From the Archives: SWF Seeks Basic Website – must be attractive, clean and open to sharing…

From The Archives: #Twitter #Mistakes in the #Arts, and Something To Keep In Mind

From The Archives: My Thoughts on Starting a Theatre Company

Web 2.0, User Reviews & Ticket Sales

Cottage Reading, a Social Media Workshop and Dancing to Eminem

The Fringe is Less than a WEEK AWAY!

Introducing: The 2013 Fringe Club!



June 28, 2013

Introducing: The 2013 Fringe Club!

Straight from the e-newsletter yesterday. Seriously, for those who ask, “it’s just all plays, isn’t it?
no. no it is not. – we’ll see you there!


In celebration of our 25th anniversary, we have given our Fringe Club a sassy new look this summer! Back at our home-base behind Honest Ed’s flagship marquee for a 4th year in a row, the 2013 Fringe Club will be more accessible, lively and fun than ever.

1) No line ups – we have increased our bar capacity!
2) Hot and zesty new food vendors, from Fidel Gastro to ESÉ.
3) Buskers to enliven every nook and cranny of the alley.
4) Remember the sound-baffling-wall-truck from Fringe 2012? It’s SO gone this year.
5) Fringe Club programming is staying open later – ‘til 12:30am.

6) Did we mention NO LINE-UPS?!

1) Delicious McAuslan brews.
2) 16 Visual Fringe artists and 6 AlleyPlays.
3) A hoppin’ late-night patio and bar.
4) Friends, Fringe Family, your favourite volunteers and of course, you!

Read on for more exciting new additions to the Fringe Club!


SmartPhone Scavenger Hunt @ The Fringe Club

Part of our 25th anniversary programming, this scavenger hunt will be like nothing you’ve ever experienced before! Created especially for Fringe 2013 by our ex-board president Randy Sabourin (creator of The Go Game) this scavenger will pit team against team in a raucous race to the finish line.

All teams will follow clues and instructions sent to their smartphones. (Each team will need to have at least one smartphone.) Teams will be asked to race around the Annex and interact with actors, local businesses and classic Fringe locations. Videos will be made. Vintage Fringe trivia will be abundant. Victory could be yours.

The Scavenger Hunt is on Saturday July 6th from 3pm-5pm, and will be followed by a hilarious awards ceremony where we will share photos and videos and pick a winner. Did we mention there are amazing prizes? First Place: $350, Second Place: $100, Third Place: $50.

To sign up a group, please read more here.


New This Year: Fringe After Dark @ The Fringe Club

snakes and lattes
doc wuthergloom
truth or dare
beer and yoga

Join us every weeknight at 9pm for a sometimes titillating, frequently ridiculous, late-night series called Fringe After Dark. All events are free and will take place at the Tent Talk tent at the south end of the Fringe Club (near Lennox Ave.). Some highlights:

Thurs July 4 (9pm): Board Game Night
Board game gurus from Snakes and Lattes will lend us the hippest and hottest board games of 2013 and teach one and all how to finally win at “Settlers of Catan.” No registration required.

Fri July 5 (9pm): Adult Craft Night
Local burlesque performers will pose for a life drawing class facilitated by a local indie artist. BONUS: we will have supplies and instructions on how to make scandalous lingerie out of pipe cleaners. Oh yes.

Mon July 8 (9pm): Yoga with Beer
At long last (right?) – a yoga class where you can drink beer. A local yoga instructor will lead a free, 1 hour yoga class at the Fringe Club where beer drinking is not only welcomed, it’s encouraged.

Tues July 9 (9pm): Truth or Dare
Feeling candid? Like to live dangerously? Come on down for an old fashioned game of Truth or Dare (with a Fringe twist of course!) There will be prizes for silliness and bravery.

Wed July 10 (9pm): Awards Ceremony
Join us at the Fringe Club for late-night drinks and the announcement of Patron’s Pick, Best of Fringe Uptown, the Tosho Cutting-Edge Award, and the 25 Hour Play Contest. Could it be you…?

Thurs July 11 (8pm – note time difference): Alumni Party – OFFSITE!
Tonight we move our After Dark Series to the Tranzac for a trip down memory lane. Come celebrate 25 years of the Toronto Fringe Festival with music, stories, trivia and awards! All are welcome. No door charge.

Fri July 12 (9pm): Ghost Story Competition, hosted by Eric Woolfe
Doctor Pretorius Wuthergloom of Doc Wuthergloom’s Haunted Medicine Show and his gang of ghouls will be waiting to take you into the dark world of the supernatural. Come with a story or come to listen. There will be awesome prizes.

More info here.


FREE Concerts @ The Fringe Club

nick imageNick Teehan
larra imageLarra Skye
rehan imageRehan Dalal
abdominal imageAbdominal and the Obliques

Every weekend at 7pm Fringe will invite a local indie artist to serenade and entertain the crowd. From sassy contemporary Motown to soothing acoustic folk, there’s something for every musical taste. All concerts are free and all-ages. Here’s the awesome and diverse line-up:

Sat July 6 (7pm): Nick Teehan
Part crooner, vaudevillian barker, warrior poet and hopeless romantic, Nick Teehan’s tuneful arrangements and haunting lyrics have entertained Toronto audiences for years.

Sun July 7 (7pm): Larra Skye
Larra Skye creates a synthesis of pop, rock and folk, anchored by her strong songwriting and winsome voice. A Toronto songstress that CBC Radio-Canada calls “full of character and nuance… charming.”

Sat July 13 (7pm): Rehan Dalal
Rehan Dalal’s music is influenced by the early 60′s soul sounds of Sam Cooke, the Motown era magic of Stevie Wonder and the modern flavors of Raphael Saadiq. There will be dancing.

Sun July 14 (7pm): Abdominal and the Obliques
Abdominal will perform his unique acoustic blues/hip-hop filled with hilarious lyrics, sampled beats, bluesy guitar licks and percussion. Co-presented by the Koffler Centre of the Arts.

Opening Day Concert: Hooded Fang!

Hooded Fang 1 (Sara Amroussi-Gilissen)

Local indie pop-rockers Hooded Fang will take the stage in the Fringe Club at 5pm on Wednesday July 3rd for an opening day extravaganza!

This Polaris Prize-nominated band has just released its third studio album to much acclaim and will be heading to the Fringe Club after a successful North American tour. Let’s welcome them home – Fringe style!

More info on Hooded Fang:
On CBC Music


Industry Networking @ The Fringe Club

Back by popular demand, one of our Tent Talks this summer will be called A Smorgasbord of People You Should Know. This will be a reverse pitch-session where artistic directors, cultural programmers and executive directors will be asked to pitch their organization to YOU – the indie artist and audience member.

We’re still working on populating our fantastic panel of industry experts, but here’s a sneak peak:

Bob White (Stratford Festival), Rob Kempson (Theatre Passe Muraille), Tara Beagan (Native Earth Performing Arts), Monica Esteves (Crow’s Theatre), Nigel Shawn Williams (Factory Theatre), Andrea Romaldi (Tarragon Theatre), Phil Akin (Obsidian Theatre), Nancy Webster (Young People’s Theatre), Andrew Lamb (Roseneath Theatre), Michael Rubenfeld (SummerWorks), Laura Nanni (Rhubarb Festival), Alison Wong (b-current).

Friday July 12 (5pm)
A Smorgasbord of People You Should Know.
Hosted by Matt Baram of National Theatre of the World.
Followed by an informal mix & mingle from 6-7pm.

More Tent Talk listings here.


As Always…

Fringe has 122 amazing shows at our favourite classic main venues.

Fringe has 20 site specific shows at unexpected locations around the city.

Fringe has 8 FringeKids shows at the Palmerston Library Theatre.

Fringe has 16 Visual Fringe exhibits and 6 AlleyPlays woven throughout the Fringe Club.

Fringe has 100 emerging artists that will be networking up a storm.

Fringe has 1,000 youth who are granted free Fringe tickets, through partnerships with community organizations.

Fringe has 400+ dedicated volunteers, 45 FOH Managers, 30 Venue Technicians and 23 sensational office staff members.

Fringe has 1,100 artists!

And, of course, we have YOU! So thank you for keeping the movement alive and see you at the Fringe Club!


Thank you to the following organizations for their support



June 21, 2013

Web 2.0, User Reviews & Ticket Sales

(As some of you may have noticed, Sue’s away this week! Thus this post was written by her Communications Coordinator, Lisa, who is writing in the third person right now… Enjoy!)

Low ticket sales and small houses? Can’t get reviewers out to your show? The solution may be in Web 2.0. …

Web 2.0., as defined by O’Reilly Media in 2004, refers to the current movement in web development and design that aims to facilitate communications, information sharing and collaboration. Today’s online culture is all about the sharing of knowledge: testimonials and reviews make up a large part of this information sharing. Online users have come to trust and make use of these reviews when they shop:

Nielsen BuzzMetrics

Nielsen BuzzMetrics

What does this mean for ticket sales?

In a 2008 survey done by, 86% of consumers said they read online business reviews before making purchasing decisions; 90% of whom say they trust these reviews.

Word of mouth is king in the buyer game, so it doesn’t really matter how many advertisements you take out in Now Magazine; the majority of consumers are looking to their peers for recommendations. As David Carlick says “Your brand isn’t your product, it’s what people say about your product”. Web 2.0 is helping to extend the reach of individual reviews and recommendations, making use of forums, reviewing sites and comment sections to gauge public opinion and help consumers make informed decisions.

We know word of mouth sells show tickets, so can we utilize Web 2.0’s penchant towards information sharing and user reviews in the theatre world? We are not, after all, trying to sell a flat screen TV or minivan; opinions on our products are far more subjective. Social Media is a good place to start: Twitter, Facebook & Google+ can be utilized to generate discussion about shows. Unfortunately, as those conversations, and the accounts that host them, are often controlled by the theatre companies themselves, they are not impartial and considered less reliable for users.

What about a dedicated site for unbiased, multi-user reviews? Most online newspapers and blogs, such as Now, The Grid & Blog T.O., have a comment section where show-goers can share their opinions, but these are underutilized and text heavy. Reviewing sites like Yelp, Amazon, FourSquare, and Epinions, provide rating systems and criteria for business and products which make for easy aggregation. While perhaps too simplistic or restricting for the arts, a rating system would make shared reviews easy to assess.

We need an accessible, unbiased, online space in which to provide theatre reviews. Individual reviewers are unable to take in all that a city of this size has to offer. A collection of multiple reviews would provide would-be-ticket-buyers a space in which to make informed decisions about the shows available to them. There is, of course, the chance that sites like these can be trolled or stacked by people hoping to destroy or hype shows, but the use of site-specific profiles or linked social networks could help avoid these problems.

After searching Google to see if I could find such a site, I came across Toronto Theatre‘s user review section. It allows users to review the shows they’ve seen using a five star system with space for commentary. Have you used this site before? Have you heard of other theatre-reviewing sites? Would you direct your audiences to them?

Or have you thought of other ways to utilize the ‘user review’ Web 2.0 phenomenon? How can we increase ‘word of mouth’ on the web? Let’s share what we know and get people talking!

%d bloggers like this: