Archive for ‘marketing PR’

December 24, 2014

Thank You 2014!

The end of 2014 is nearing – I always thank my clients and this year is no different. A big holiday thank you to the companies and artists in 2014 who kept me loving what they create and loving what I do. Here’s to a great 2014 –  may your 2015 be exceptional!

2014 Siminovitch Prize
Cart/Horse Theatre
Expect Theatre/Spark Productions
Filler Up Inc
God Is In The Dairy
inDANCE
Kaeja d’Dance
Kids Entertainment
Modern Times Stage Company
Orchestras Canada
Ontario Cultural Attractions Fund
The Dance Current
Theatre a GoGo
Theatre Rusticle
TAPA
Toronto Festival of Clowns
WorkInCulture

Other orgs I’ve loved working with in 2014 include Artsvote, The Toronto Fringe and the Canadian Dance Assembly.

Looking forward to 2015, continuing with OCAF and the Kaejas, and starting new things teaching with Humber College and Ryerson Theatre School – and of course I can’t wait to see what art lies in store and what artists I’ll get to work with – think we should work together? Let’s chat after the 26th!

Happy Holidays!

 

August 11, 2013

Sunday Roundup – August 11

And with that, it’s a month and a day til my birthday. Just sayin’.

About last week…

What to do with the Art?

Who are Your People?

Couple Facebooky articles for Clients and Colleagues

WORKSHOPS and TEACHING UPDATES!

Reminder I am giving a full day workshop September 21, in association with Humber College. Finding Your Audience: Social Media for Artists  Diving into social media can be intimidating. Expert Sue Edworthy will demystify the process and get you going on your own social media strategy in this one-day intensive workshop developed specifically for artists of all disciplines.   Both theoretical and practical, in this workshop you will learn about social media strategy and then get “hands-on” on Facebook, Twitter, YouTube etc.  Case studies from Canada and around the world will be presented to illustrate some winning approaches. Details to come soon.

And Tell Me About It with DTRC/Artists’ Health went so well, we’re figuring out a three class intensive to follow up to that, broken into beginners, strategy, and a master class. Fall 2013, details to come soon.

And back at the Chang School at Ryerson this fall for another round of CDAM 101 Communication and Promotion for the Arts. Seven weeks on Monday evenings, details to follow.

 

August 8, 2013

Who are Your People?

images“From eight to eighty-eight!”

“Everyone should see this show. Its themes are universal.”

“Everyone will find something to love about this work.”

“Fun for the whole family!”

“This work is so important.  Community X has to come, it speaks to them.”

“Everyone” is not a target market. “Everyone” is not a demographic. Fun for the whole family rarely is. When I worked at TO TIX I once told a family of four that Mom, Dad and the younger sibling should go ahead to Medieval Times, and leave the 15-year-old in the hotel room to watch movies. It was a satisfactory compromise to all.

Cultural background does not translate to enjoyment of art, and  does not automatically lead to engagement with your company. (If it did I would live on a steady theatre diet of Tremblay and Shakespeare, with some Group of Seven thrown in for good measure.)

Who loves you for who you are and what you do? Who will come because of what you do, how you do it and that you’ve consistently done this for and with them X number of times?

Who do you work with who become your people, and therefore their people become yours as well?

Who believes in the work? Who believes in you? And where do those two beliefs cross over?

August 4, 2013

Sunday Roundup – August 4

Unbelievably, it’s August.

Last week was a week of sharing bookmarks I’ve collected over the last little while, mostly items about social media engagement.

What did we talk about?

Summer Can Be Quiet(er) – Marketing Myths

Summer Can Be Quiet(er) #2 – Twitter Etiquette

Summer Can Be Quiet(er) #3 – Facebook Engagement

Summer Can Be Quiet(er) #4 – All Caps and Hashtag History

August 2, 2013

Summer Can Be Quiet(er) #4 – All Caps and Hashtag History

No, all caps isn’t about the (mis)use of ALL CAPS – it’s an amazing festival and they need volunteers.

Calling all Friends of Artscape Gibraltar Point!
The ALL CAPS Music and Art Festival on August 9th, 10th and 11th has been made possible over the last 5 years by the support of many volunteers. This Artscape and Wavelength collaborative event requires about 70 volunteers to make  happen and that’s just during the festival!  Planning started almost immediately after the last festival and has evolved into a well-known and well attended event over 5 years. Have a look at the 2013 trailer and get excited!

Jessica Vallentin and Vanessa Rieger have been working with Whippersnapper Gallery to coordinate works by six artists, whose work speaks directly to its unique location on Toronto Island. The curators will be documenting the residency as it unfolds! There will also be open studios from 2pm to 5pm and the folks over at Wavelength have programmed a fantastic line up of bands

We hope to create another excellent team of volunteers for the upcoming and Final ALL CAPS this 9th, 10th and 11th. The AGP team is asking for support from our Artscape Gibraltar Point community in bartending (keep the tips, must have smart serve), ticket sales and clean set up/clean up/tear down.
If you volunteer for one 4 hour shift, you receive a free day pass; If you volunteer for two 4 hour shifts over the 4 scheduled days, you receive a free weekend; If you volunteer for a late night shift or early morning shift, you get a free camping pass

Click to see the  ALL CAPS Schedule. Please let them know your preferred duty and time by confirming by email, lisa(at)torontoartscape.on.ca.

And because it’s Friday, it’s time for an infograph and the end of the week of bookmarks. Plus I like knowing how things began.

hashtag

August 1, 2013

Summer Can Be Quiet(er) #3 – Facebook Engagement

bookmark-30

 

Continuing on with bookmarks I find helpful, and therefore want to share with you.

10 Mistakes That Could Hurt Your Facebook Engagement

Number 1 definitely – Writing posts that are too long – Facebook’s news feed is very crowded. Keep your status updates short and sweet to quickly grab a fan’s attention. This can be tough, but try to limit your posts to about 100 characters and if you must write more, don’t exceed 250 characters.
Agreed, to an extent. If your entire message can’t show up without a read more, then it needs to be tightened up. You can liken read more to running out of space on a voicemail, if you’ve run out of space you’ve said too much. That being said, if your post does need to be longer for whatever reason, your important information needs to be front and centre – think of it as a newspaper article, and put the lead where it belongs – up top. Also helpful to crate a post that breaks unnaturally, say, in the middle of the list of show times, compelling people to read more to get the info.

#3 – Absolutely – Posting during high-volume hours on Facebook – The best time to post on Facebook varies for each individual business page, but it’s important to keep news feed competition in mind. You already know how difficult it is to keep someone’s attention and stand out in a crowded news feed. When you post during the busiest hours of the day, you’re making your task even more challenging. During prime TV-watching hours, your posts are directly competing with your fans’ attention as they are engrossed in a favorite TV show, their friends, or the brands they follow and love. Increase your engagement by posting during non-busy hours.
You need to follow the example your own followers and like-minded posts to see when your best time of engagement is. When are your people on-line – not just “everyone”. You don’t necessarily want “everyone” – you want people who will engage with you.

Number 8 – You’re too focused on selling – Individuals use Facebook to connect and interact with other people. That’s why your Facebook Page should feel like a friend. Use a conversational tone, tell stories, listen, and respond to the folks that engage with your page. Also, remember the 80/20 rule. 80 percent of the content you post should be helpful or entertaining and 20 percent can be used for self-promotional or focused selling content.
I don’t need to elaborate – you know how I feel about “that guy”.

Into the day – it’s Thursday! Thursday is the new Friday!

 

July 30, 2013

Summer Can Be Quiet(er) #2 – Twitter Etiquette

bookmark-30Continuing on from yesterday – another bookmark – today we’re looking at Twitter Etiquette.

The 10 Essentials of Twitter Etiquette

#2 speaks for itself I think – 2. #Dont #Overuse #Hashtags #In #Your #Tweets #It #Looks #Ridiculous #Stick #To #Three #Or #Fewer #TwitterEtiquette Need we say more? No? Good, ‘cuz we’re out of space.

Why do people do this? Possibly because they want to be searched under as many criteria as possible. Most likely. But it’s irritating as all get out and makes me wonder if you really had anything to say to begin with. And if what you actually had to say is simply the base for hashtags? Hmm.

#5 – equally valid. 5. The people you follow say something about you. This may be a personal thing, but I like to ensure that the people I follow are relevant and adding value. You’d be surprised—especially if you’ve been using the platform for some time—at how many of the people you follow add no value.SocialBro is a great tool to help you clean up your following list. Twitter frowns upon following/unfollowing en masse. What does this have to do with etiquette? If you’re invited to a dinner party with a plus-one, you’re going to want to make sure the person you bring is an engaging guest, not a total mess.

I like it because it goes along nicely with my social media as cocktail party analogy. And I’m going to check out SocialBro later today. I’ll post you on results. Meantime, check out the 10 rules and see what you’re doing right – or maybe shouldn’t be doing at all.

July 19, 2013

When Junk E-mail Isn’t, or New Friends at Taipei National University of the Arts

7120770827_79d72e7698_oFun fact to start with – I always scan my spam. At least what’s visible in the subject line, or the snippet of the first paragraph.

First para of an email received a few weeks ago: “Hope this e-mail finds you well. This is Priscilla from Taipei National University of the Arts (TNUA) in Taiwan. Right now I’m the teaching assistant of International Master of the Arts Program in Cultural and Creative Industries (IMCCI) in TNUA.”

Sure you are. Delete.

 

First para of an email received a few days after that. “Hope this e-mail finds you well. This is Priscilla from Taipei National University of the Arts (TNUA) in Taiwan. Right now I’m the teaching assistant of International Master of the Arts Program in Cultural and Creative Industries (IMCCI) in TNUA.  I sent an e-mail on June 24th, but I’m afraid there’s some problem with my e-mail because I haven’t received any reply yet.

Good lord what kind of spam list am I on? DELETE.

Facebook page message received shortly after:  “Hope this e-mail finds you well. This is Priscilla from Taipei National University of the Arts (TNUA) in Taiwan. Right now I’m the teaching assistant of International Master of the Arts Program in Cultural and Creative Industries (IMCCI) in TNUA.”

Well now you’ve found me in two places. And your name is Priscilla, and that’s kind of a cool name. Okay, I’ll bite. Abridged version of conversation below:

Hello Priscilla,  I am glad you found me – I do not run a physical office space but would be happy to have an afternoon chat at a cafe with Mr Lu sometime during the time he is here. Please go ahead and confirm that, and we can make arrangements. What sort of information is Mr. Lu looking for?

Hi Sue, Thanks for your reply and offer. For the afternoon chat, July 18th may be the best option for Mr. Lu. If it doesn’t work, July 16th is also ok.  Please let me know your preference, thank you. Mr. Lu from IMCCI will visit Canada art organizations. He would like to visit Sue Edworthy Arts Planning and know how art consulting companies help young artists.

Hi Priscilla,The 18th will be fine, I’ll book some space.  3 pm works perfectly.  I suggest we meet at the restaurant at the Gladstone Hotel, it’s one of my favourite places to work. www.gladstonehotel.com thank you Sue

So 3 pm yesterday found me at the Gladstone Hotel, sipping an iced tea and awaiting the arrival of the mysterious Mr. Lu from Taipei.
And arrive he did, with his EA Catherine. And we talked for two hours straight.

We talked about Charles Landry, about TAPA, Day at the City and Day on the Hill, about marketing and PR for artists and organizations, the billboard tax, tag graffitti vs murals,  They expressed amazement and delight about how we’ll put art anywhere we can, that the Fringe Club is in a parking lot and sometimes shows take place in a car or a shed, that empty convenience store across the way is home to an art show as we speak.

We talked about how neighbours sometimes don’t want artists around, the issues Artscape went through with the Barns, the issues TaiPei was having with their Artist Village. Same issues a world away.  We spoke about common language, how to figure out what someone would value about art and then speak to them on that level.

We talked about the students he is teaching, and how experience, contacts and love for art is indeed universal when it comes to getting a job in the arts. We talked about Expect Theatre, Theatre Rusticle, Obsidian Theatre, contemporary dance and visual art.

We had a fantastic time. They loved the Gladstone, and the staff  were their usual awesome selves, taking us to see a couple of the artist-designed rooms, giving history of the building, the elevator and more (thanks Gladstone!).

And then off they went  – they’d spent the time before meeting me walking along West Queen West, and now they were off to the Island, and the Distillery tomorrow.  If I’m ever in Taipei, I’m to let them know so I can come talk to Mr. Lu’s students.

Hi Priscilla,  A thank you to let you know what a pleasure it was to meet with Mr. Lu and his EA Catherine – we had a wonderful chat about art and culture and support for these things in a city.
Many thanks for your determinedness in setting up this meeting – also please thank him for the lovely gift, it was very kind of him.
Sincere best regards,
Sue
PS the link below might be of interest to Mr. Lu as an excellent example of community projects that embrace the arts.
Call For Artists – Council Endorses Pan-Am Path 37-1

Hi Sue, No problem! I’ll forward this website to Mr. Lu and let him know you love the gift. I’ve just done my job and what I have to do. It’s you who is willing to offer this opportunity to meet with Mr. Lu! I really appreciate your help and kindness
Best wishes to you and everything.
Priscilla

Sometimes SPAM – isn’t.

July 18, 2013

Why Folks are Liking Us and What We’re Using Social Media-wise

Too hot to read much today so we’ll head for an infographic or two. Replace “brand fan” with “art supporter” or “theatre company” and there you go. Are all these reasons true for your facebook page? Are you doing all these things to get more folks to your page and have them stay there?

brand fan

Let’s look at what we’re using to get folks’ attention: interesting that facebook likes for “your theatre company” are as prevalent as like for “insert global brand here”. Let’s keep it up. How are we using these tactics and tools to get real life interactions going?

Seriously – it’s HOT out. Stay cool, stay hydrated. See you soon.

Infographic-How-Do-Small-Businesses-Reach-Customers

July 7, 2013

Sunday Roundup and #FringeTO – Day Five – both July 7

Easy roundup this week covering all sorts of things Fringe. The Fringe Club is rocking, some great bands playing, some great plays showing and visual and wearable art all over the place – have you gotten your signature Fringe collection jewelry yet?

It’s Fringe Opening Day!

#FringeTO – July 4 – Day Two

#FringeTO – July 5 – Day Three

#TOFringe – July 6 – Day Four

 

What’s Going On

Capture

What I’m Seeing

Capture

Clearly I need to book a couple of other shows today.

Busy week fitting in regular work with Fringe fun and festivities, but am delighted to report that Bound to Create and Obsidian Theatre Company are working together on a remount of last year’s Fringe hit Dirty Butterfly, and I’m on board to work with them –  I did the marketing and PR for that first incarnation and am thrilled to come back for round two that combines two companies I love.

Same week had me in a meeting with Theatre Rusticle and we’re on for their fall production of Dinner’s at Seven Thirty over at Buddies – it’s shaping up to be a great fall, theatre-wise, and we’re still Fringing!

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