Archive for December, 2012

December 31, 2012

2012 Round-up Part Three – Client Highlights

And here we are at the end of a really great  year. Highlights include, in no particular order:

* Edward Bond at the Wrecking Ball

* Totsapalooza with Small Print Toronto

* Olivia Chow, front row centre yelling at the stage during Proud about Jason Kenney’s immigration bill

* a beautiful moment in HOMEbody – “a projection of wheat stocks being rifled by the wind is echoed by Litzenberger’s body seemingly buffeted by that same wind.”

* Day on the Hill, Day at the City

* Dirty Butterfly almost making Fringe Patron’s Pick by only a half-dozen seats

*proving you can lead a successful workshop on social media without internet

*working on Awake again

*Salons at Pentimento Gallery

*the Fringe 100

and when in doubt, show pictures…

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Looking forward to highlights of 2013, starting with Awake, Necessary Angel, Harold Green Jewish Theatre, Obsidian, Quickening, OCAF and more. Happy New Year to you all. See you in 2013. I think we should start the year with things I hope to see in 2013 and things I hope to never see again in our marketing adventures.

December 30, 2012

Sunday Round-up December 30

Last Sunday round up for 2012 folks!

The Fringe is Hiring!

Awake Trailer! 4.48 Psychosis! Graffiti Museum!

Okay, One Last Thing

2012 Roundup – item: this was supposed to be a single post. It became a three parter.

2012 Roundup Part Two (see?)

Monday is the last day of 2012. Seems like a good day to talk about highlights of the year. I’ll do that then. That can be part three.

December 28, 2012

2012 Round-up Part Two

Yesterday was about the top ten posts y’all read the most. Today is about what went on in 2012 that mattered to me. By the way, I’m doing this one because I saw the Facebook “Year in Review”  – A look at your 20 biggest moments from the year including life events, highlighted posts and your popular stories and was strangely unmoved by its contents. I guess I didn’t share my biggest moments properly. Anyway.

Number of interviews/articles –  2
an interview on being the Producer of Proud with Live with Culture, and a first person article for Charlebois Post on marketing. It’s still the most-read article for the month of December. Which is  extremely cool.

Number of workshops –  7
#Consultancy – Why Arts Consultants Need Their Own Online Presence Social Media for ArtistsCompass Camp Workshop,  Tools For Your Tools: Social Media Workshop for artists Technological Innovation: On and Off the Stage Shopping, Gossip, Trends and Friends – How Women are Shaping the Social Media Landscape and Parkdale Connected.

Number of Arts Marathons  1 
see – Art Is Too Expensive and There’s Nothing to Do Anyway
I had a blast doing my marathon, and even though it wasn’t in the top ten clicked on posts, it was the one that generated the most in-person conversation. I might do it again.

Number of Political Days 3
Day at the Hill in Ottawa (October), Day at the City here in Toronto (November), City Hall Deputations (December).
Politicians spoken to about the importance of Arts and Culture:
Senators 1, MPs 1 City Councillors 4.

Number of Field Trips and Guest Speaker Engagements 3
The visual arts students from Jarvis Collegiate, the Media Arts Class from Sir Oliver Mowat, the theatre students from George Brown – thank you all for being bright and talented and relieving me a bit about the future.

Corin Raymond has raised over $6000.00 in the Great Canadian Tire Money Caper. I am utterly impressed and proud to know him, both for his musical talent and business acumen.

Memorable Books Read
The Art of Racing In The Rain, Counting New Beans, Sacred Cows Make The Best Burgers, The Master Butchers Singing Club, No Culture, Before I Go To Sleep, The Power of Why, Crossing the Continent, The Cocktail Waitress.

Some of My Favourite Posts: just four. If you’d like five, then you can pick one too.

Things Cost Time and Money, Quit Devaluing Both

Cook a Meal. Do Laundry. Experience Art.

Testing Your Website in more ways than one

The Future of The Non-Profit Arts

Sunday Roundup this week will look a little wonky and full. And I’ll do some client-related highlights on Monday. And then it’s a New Year – we can talk about that when it gets here. Like, next week.

December 27, 2012

2012 Round-up

top-10-listI confess that I love year-end lists and round ups.Grat sense of satisfaction in them for me, they’re orderly, I like seeing if I agree or disagree, the whole thing.

I’ve read most of the Toronto culture (theatre) round ups – delighted to report that Proud has held its own Michael Healey was nominated for a Menschie (GridTO) for Proud, Proud made the Star’s top ten list, Maev Beaty made its top five list of artists, Proud made NOW’s top ten list of theatre productions, and Maev made NOW’s top ten list of theatre artists. I am – so very Proud. And maybe a little weepy.

With this in mind I present to you the top ten posts of for 2012.

Dear Rob
Hands down the most popular post of the year, with literally ten times the number of
views as an average post. Given the controversies he’s faced this year, perhaps he’ll see it, read it and take it to heart.
He Said, He Said, She Said, We All Said
More controversy. More on this later.
A Picture Is Worth a K.I.S.S.
A Pinterest post – I think my second. Though I personally still don’t partake in pinning, I absolutely see the value in it for other folks and my clients.
On Family vs Public
More controversy. More on that later.
Can’t See What He-She-They Said for the Words
Word cloud of controversy. More on that later.
I’ll Take Director Fury’s Advice
Still wise words – keeping it simple. Working around things.
Did Churchill Really Say That? Has Anyone Said Anything Since?
Apparently not. Apparently there are no more good quotes about the arts. We should make some.
SWF Seeks Basic Website – must be attractive, clean and open to sharing…
Y’all loved this post. Pure information.
Who Has the Keys to the Customers?
I felt like this was an incredibly practical post that came out of a moment of sheer frustration.
My Thoughts on Starting a Theatre Company
A combination of three ideas/posts in one, all of which occurred in my life at the same time.  These sentences speak to me: “if it is in your heart to start an organization then you HAVE to do it.  The world may need it. But if your heart isn’t in it.  If you aren’t committed.  Don’t even think about starting.” 

So! About that controversy! It was an angry year this year. 2012 – year of anger and hurt feelings. A lot of it. Not without reason. A lot of tempers flaring, and walking away or being sent away and arguments days, weeks, months later. Folks who couldn’t take a side, folks being forced to take sides, folks who wanted to be told what side to be on, and a lot of divisiveness throughout.I said, you said he said she said.

“You know I can’t take sides but-”

This was a public statement, that was a private one, she told me this, I told him that.

Exhausting. I will say some good thought and opinion pieces came out of this year, that we all learned something, somehow, somewhere. I just wish it didn’t take such controversy to bring us all out to the table. A lot of fiercely smart talented people out there – I’d like to hear more from them on other matters.

Tomorrow – kind of another list, but with pictures and things that made me happy. The above list was what you all clicked on the most – tomorrow will be the things that clicked inside of me.

December 21, 2012

Okay one last thing

I have a blog.    I’m a blogger    We need a blog.

Article in the on=line version of Psychology Today – Blogging: What It Is, What It;’s Not and Why We Even Bother.

A blog, by its very nature, ought to contain one or more of the following: a 1st person perspective, a bold assertion or opinion, a fresh take on an old idea, a personal connection with the reader, a collegial tone, and a take away for its readership. By definition, a “blog” that only contains the cold dissertation of information or possesses no opinion or 1st person connection, is not a blog, it’s an article.

It’s a quick read. Happy holidays!

December 20, 2012

I Think That’s It For Now

I’ve received three auto replies this morning that used the phrase “happy holidays”.
And I’m starting to see either pictures of folks at their parents, or parents at folks.
And I myself have one final meeting at one, and a holiday party after that.

So a reminder that my office is closed the 21st to the 26th, and I’ll be back on the 27th, and I think you should have safe, peaceful, restful, fun holidays yourself.

Eat, drink, sleep, go for walks, see people you love and I’ll see you later next week.

Happy holidays, folks!


December 19, 2012

Awake Trailer! 4.48 Psychosis! Graffiti Museum!

PI like trailers for plays – I love trailers for plays that tell me the story behind it. Like video director’s notes. Here’s the one for Awake. The show’s tagline is this is real. It is. Watch the trailer to find out just how real it is.


and in the category of very cool…

Call for Submissions: Original Work for 4.48 Pyschosis, Necessary Angel Theatre  one of Canada’s most acclaimed independent producers of original and provocative theatre, is seeking proposals for original work in support of its upcoming production of 4.48 Psychosis by Sarah Kane. Deadline: January 11, 2013.  Necessary Angel will curate a series of original, multi-disciplinary works reflecting on the artist’s relationship with depression. We are seeking work that excavates depression from the perspectives of contemporaries, outsiders and insiders alike. We welcome and are encouraging proposal submissions from visual, literary, dance and spoken word artists. Read more

and finally today…

Remnants of an old brick-firing kiln that remains buried under the parking lot of Evergreen Brick Works will finally get the recognition it deserves, thanks to the StreetARToronto (StART) program. Artists Dan Bergeron and Paul Aloisi created the work—Underground Kiln—to highlight the site’s historic industrial role in city building. Read more

December 18, 2012

The Fringe is Hiring!

NSTF-Brochure-front-cover-cropped-small1-578x583For such an amazing position:

The Fringe is currently looking to hire the next TD Bank Young Producer:

Through the generous assistance of TD Bank, the Toronto Fringe is seeking a bright, energetic, ambitious, young producer-in-training to become part of the Fringe team from mid-February to the end of July 2013 (total 24 weeks).  The TD Young Producer will work directly with the Executive Director and Managing Director on all aspects of festival preparation.  The position is a full-time, paid internship and is available to candidates 26 years old and younger.

At the Fringe, we believe that the best way to learn is “on the job” and the TD Young Producer will manage their own projects with careful supervision and guidance from senior staff. Read more

A reminder that Next Stage tickets are on sale, in singles or passes, so get on that – you can order online right now and have your holiday shopping done without leaving the house. Or office. Or looking up from your phone as you walk down the street which I will forgive in this instance.

It’s really winding down, isn’t it? I managed to completed my 2013 marketing, operations and financial forecasts yesterday afternoon with only a couple of interruptions. And I’ve started bookmarking articles for the week-in-between, for I am determined that I will make Gmail and Google calendar run at maximum efficiency in 2013.  I also noticed that “the lists” are starting to show up and I can’t wait to see the best ofs, top tens etc. Because I love lists, and I am looking forward to looking and my own stats for the year as well.

December 16, 2012

Sunday Round-up December 16

It has been a week of tying up loose ends, or starting new beginnings. What a year it’s been.

Quick note to let you know I will be closed December 20  – 26 then back at it.

About last week…

Linky Monday – stuff for you to read while I was at City Hall, including my article for Charlebois Post – I got a tweet from them the other day which I thought was kind of cool:


a happy non-traditional fundraising post


Client Shout out – item – I said in this post I’d know of two more clients becoming real by the end of that day – very pleased to be doing some work with Red One Theatre and Necessary Angel in the New Year.

Onward into the day – I have scripts to read and a rehearsal to visit. And it’s a week til Christmas and Hannukah is underway. Busy all of us. Stay warm, stay dry.

ETA: Oh my, I forgot this poor little article. Don’t worry little article, you are here, you are safe, you are loved as much as a monkey named Darwin.

Real Estate? Maybe. Curb Appeal? Definitely.


December 14, 2012

Real Estate? Maybe. Curb Appeal? Definitely

you_are_probably_not_here_webFood for thought post in the Mission Paradox today:

Marketing, Real Estate and You

“My point is that you should NEVER underestimate the power of real estate.  That doesn’t mean that you need to build your own space.  Renting can be just as good or better.  But if you are having a problem drawing audience, maybe you need to change the space where the work is happening.”

I completely agree with the post and its principles. And I thought for a while about what some of the nicest real estate in Toronto was for theatre. Then I thought some more about some of the best or most interesting work I’d seen, and whether or not they could have afforded better real estate. Probably not. So I thought a bit more about what they could have done to improve that experience.
(Note: I am aware that some pieces have a certain aesthetic to them. But if you’re doing standard people sitting and watching your play, read on)

Answer your cell phone with something other that “Yeah?” If you’ve listed your private number as the box office contact – it means it is no longer your private number. Which means you have to answer cheerfully, professionally and properly, and if the phone wakes you up – let it go to voice mail and call them back when you are coherent.

Signage. I like seeing theatre in “non-traditional” spaces. I don’t like traipsing down alleyways, or up unlit staircases, wondering if I’m in the right place. Even a sheet or two of 8.5 X 11 saying (THE SHOW) is this way. On that note: I know I personally have a terrible sense of direction. Just so you know, odds are very good you need one more sign, between the first one and the second one. If I can find you, you’ve done a stellar wayfinding job.

Please tape down cords and light the three steps down into the space. Or glow-tape them. People pitching into your theatre is not how you want this to begin. It puts them in a bad mood.

I guess all I’m saying is, do everything you can to make it easy for me to find you. That way when I get there I can focus on your work, and not have to be brushing off lingering irritation about how difficult it was to get there. I also believe it’s about the art – but we are human, and everything leading up to it affects us. I know sometimes that the journey is part of the experience, but if it’s more important for me to enjoy the destination when I get there, please help me do that.

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