Let’s Not Talk About Branding, Let’s Make Art Instead

Yesterday in Entrepreneuse School we did a unit on branding which was excellent and determined our value proposition as a business.

A value proposition is, in short terms, the reason someone should hire your company instead of one that does similar things.

And we talked about branding, and honestly I am tired of talking about branding. Why? Because I did a google search and it yielded  128,000,000 results  in 0.30 seconds. Lots of people are talking about branding. Lots of people are writing about branding. I don’t need to right now. It’s something I’d rather have a conversation about (in person, not via Facebook – online there’s always someone who’s learned the latest buzzword and starts referring to you as a “conversion” as opposed to a “person”.

I will say one thing that I have always stood by and it’s a simple explanation I learned from Neil Archer Roan:

Your brand is your promise that you make to your customers.

Moving on. Let’s talk about making art.

Call for Submissions: Fall/Winter Artist Residencies at Gibraltar Point Toronto Island, Artscape

I’ve spent time in the Writer’s Wing  at Artscape Lodge and it truly is a magical inspirational place. It is a wonderful getaway to get some work done, a retreat in the truest sense and if you need to make some are and a place to do it surrounded by other people making art, I highly recommend it. The manager Lisa Cristinzo is a true kindred spirit.

Open year-round, the Artscape Lodge program at Artscape Gibraltar Point provides professional artists and arts administrators with a distraction-free environment and the opportunity to focus exclusively on their work.

Cosy up in a furnished private studio and private bedroom, and enjoy amenities such as a fully equipped common kitchen, shared bathrooms, laundry facilities and wireless internet access.

Short-term studio and accommodation rentals are now available at weekly and monthly seasonal rates. Custom and group bookings are also available.

Treat yourself to an island escape of the non-tropical variety and book today! Call 416-392-7834 or email bookings@torontoartscape.on.ca for available dates and details.


Ever been to a show and thought after, “I wish the playwright had asked my opinion“? Wonder no more, for Buzz is Back at Theatre Passe Muraille. I love going to Buzz, I don’t make it as often as I want to, but I’ll try for at least once this fall and  here’s the scoop:

Artistic Director  Andy McKim believes plays cannot develop in isolation. A playwright may think the joke is funny in the privacy of her living room, but the joke in front of a live audience is a different animal. Buzz lets playwrights learn what works before opening night, by soliciting specific audience feedback. After a scene or slice or segment of the play presented, the audience gets time to write down their answers to the questions the playwright has asked. By gaining insight into what is working and what needs clarification, playwrights and companies can create and develop their work in collaboration with an audience.

Each Buzz night includes 2-5 pieces in development, each piece ranging from 10-30 minutes. Included in your Buzz experience is live music, snacks (really good cheese) and a free beverage. The bar is open. Buzz starts at 7:30 each night and runs November 1st – 5th, 2011. Entrance is by donation. A schedule will be on the TPM website: www.passemuraille.on.ca.

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